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Vision | Purpose | Impact

We believe that taking our clients on a journey of self-discovery, equipping them with tools and uncovering their WHY, will lead to greater influence and success in the marketplace.

We partner with you to clarify your vision, define your purpose and to create lasting impact in the marketplace.


You will become as small as your controlling desire; as great as your dominant aspiration.
~ James Allen, Inspirational Author







Accountability > Adapt > Action

Serve > Strategy > Self-Awareness

Purpose > Plan > Pivot

Your WHY

Relationships > Results > ROI 

Definition of aspire

intransitive verb

1: to seek to attain or accomplish a particular goal.


  1. direct one’s hopes or ambitions toward achieving something.
  2. to long, aim, or seek ambitiously; be eagerly desirous, especially for something great or of high value (usually followed by to, after, or an infinitive): to aspire after literary immortality; to aspire to be a doctor.
  3. 1: to seek to attain or accomplish a particular goal

Definition of partner

intransitive verb

to join as a partnernoun

1: one associated with another especially in an action 

  1. A person who shares or is associated with another in some action or endeavor; sharer; associate. An ally or companion (


“Where there is no vision, the people perish.”

~ Proverbs 29:18

Redefining your vision for your business and life is critical. You don’t want to run your business like a fish out of water. It’s easy to get caught up in the day-to-day running of your business and lose sight of what you’re trying to achieve.

Clarity of vision will compensate for uncertainty in planning.”

~ Andy Stanley, Leadership Author

Defining the vision within your organization will promote a healthy culture that is organized, focused and working together for a common goal. Clarity of vision is the difference between status quo and achieving success. A confused and cluttered mind will not act.

“Culture is not just one thing. It’s everything. Culture is not static, its dynamic. Everyone on your team creates it and you are creating it each day by what you think, say and do. You can elevate it by what you think, improve it by what you say and make it great by what you do!”

~ Jon Gordon, Leadership Author

Unlocking your potential as a leader, you must intentionally build both people and culture. We help give a common language to set healthy standards that drive performance and culture for ourselves and those we lead. 

Purpose (your WHY)

“Purpose-driven companies attract the best minds, have the most passionate customers, achieve wild success and change the world.”

~ Forbes, 2018

Your WHY is your Purpose. It’s your DNA. It’s the reason you do the things you do. It’s your driving force and your inspiration for how you use your time. A business strategy without a purpose is like a ship without a rutter. 

“People don’t buy what you do or how you do it, they buy WHY you do it!”

~ Simon Sinek, author of “Find Your Why”

Purpose is the ultimate differentiator in business. Companies with a defined purpose drive employee engagement, connect deeper with customers and fuel their bottom line.

“Nothing should precede the purpose of your business. Plans, programs and personalities don’t last. Only purpose lasts. It can heal your business, too.”

~ Rick Warren, author of The Purpose Driven Life

We help clarify your purpose by simply identifying: I want to ________, so that _______. Purpose not only defines what your business should do, it defines what it shouldn’t do.


“In Relationship comes opportunity for influence and impact for years to come.”

~ Steve Cockram, Co-Founder of GiANT Worldwide

We believe that in order to create a lasting influence and impact within an organization, we must know ourselves to lead ourselves through self-awareness. To become self-aware, you must understand your own tendencies and barriers. This will help you establish healthy and balanced patterns for those you lead within your organization.

“Average leaders talk about culture. Great leaders create culture.”

~ Kevin DeShazo, Partner of Culture Wins

At ASPYR PARTNERS, we understand the importance of developing a relationship before opportunity. You don’t change culture through emails and memos. You change it through relationships…one conversation at a time.

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